Direct Response TV and Radio Advertising

Cost-Per-Action (CPA) - Performance Based Advertising

TV advertising has drastically changed in the last few years, although many advertisers still rely on the traditional method of “media buying.” We have found that in many cases our unique method of direct response TV advertising on a cost-per-lead, or cost-per-call basis has proven to out-perform traditional advertising campaigns. Performance Based Advertising reduces the upfront out-of-pocket costs of advertising on Television and Radio and is effective in determining key markets that deliver the highest response for your product or service.

Right Price Marketing helps advertisers deploy CPA commercials across a Network of 1500 television properties including cable systems, syndicators, and national affiliates reaching over 110 million households. We are able to target premier day-parts, such as primetime, and generate thousands of qualified leads for a fraction of the cost of a traditional media buy.

Be Accountable

• Know your Cost-per-Lead before airing
  
• Pay only if the schedule produces results
  
• Receive detailed reporting

Radio Advertising

RPM is a leader in Direct Response Radio Advertising. Our Radio Network consists of over 2000 + stations in all 50 states. Our agency is well versed in negotiating media buys, live reads, station giveaways and studio productions. We are accomplished in short form commercials and live reads. Our media buying strategy for radio has helped many clients grow their businesses.

Radio advertising can work as a "stand alone" format or be the perfect complement to your other media initiative. The benefits of using radio are the cost effectiveness of creating/producing and airing spots. With Right Price Marketing’s practical knowledge we can focus on local, regional or national radio buys to pin point your desired audience and drive immediate leads and sales.

Media Buying Strategies include:

• Direct Response Radio
  
• Cost-Per-Action (CPA)
  
• Remnant Media

We can handle every aspect of your Direct Response campaign; from producing the commercials, writing the scripts and creating any related websites that are required to go along with a TV and/or Radio campaign.