Frequently Asked Questions
Getting Started With Direct Response Marketing
Q. What type of direct response marketing do you specialize in?
A. We specialize in Performance Base Television and Radio advertising, Internet Marketing and Direct Mail. A Performance Base model can help eliminate the risk and upfront cost of a traditional media buy. Performance Base advertising reduces the upfront out-of-pocket costs of advertising and is effective in determining key markets that deliver the highest response for clients’ offers. This model is ideal for testing your new products/services on television and radio.
Q. Is it possible to test direct response marketing campaigns before committing to a major roll-out?
A. Yes. Not only is it possible it is recommended. For any Direct marketing campaign to be effective testing is a very important step. Many variables should be tested, analyzed and revised prior to a general roll-out.
Q. Which type of media works best for a Direct Response Advertising campaign?
A. To determine what media will work best for your business, its important to first evaluate your products and/or services to determine the most effective advertising medium that will deliver the best results and return on investment.
Q. How much money should I budget for a media test?
A. In most cases a reliable media test can be conducted for about $5,000 on a Performance Base television and radio advertising model. However, before determining a test budget there are a few variables to consider, such as testing nationally, regionally, or locally and which media will be utilized to launch the test campaign – TV, Radio, Internet, direct mail, etc.
Q. Do I need a website when running a Direct Response Television or Radio advertising campaign?
A. In most cases we recommend a website. A website allows the consumer who is interested in your products/services to view your offer online and learn more about your company. Having a website gives your company more credibility with the consumer.
Q. Do you supply creative production services?
A. Yes. We have a full service production facility. Our Pre Production Process includes: scripting, structure, editing, dialogue, casting, budgeting and scheduling.
Q. How long does it take to complete a television commercial?
A. The process normally requires 4-5 weeks from start to finish depending on your creative needs.
Q. Do you provide a virtual tracking system?
A. Yes. Virtual Tracking is vital for tracking the effectiveness of your direct response marketing efforts. Our virtual tracking system was developed with Direct Response Marketing advertisers in mind and is the basis for detailed reporting, lead tracking and analysis activities with tight integration for reporting purposes.
